I like this CSR campaign for energy giant Fortum, because it actually solves a problem by creating better outdoor lighting environment in the city of Stockholm. During the dark winter months especially, there are many places in and around Stockholm where people don’t feel safe because they are not properly illuminated at night.
We simply asked people to identify where more light was needed and organised a community where people could vote for their candidates. Fortum then made sure the place was lit up better by - by installing next generation innovative light fixtures. While making the city safer, Fortum had an opportunity to prototype new lighting solutions. Win, win.
To make a campaign that literally spread light during the dark winter months, we marked the actual physical places people with an innovative light source of our own - helium filled LED balloons that looked absolutely stunning.
To make a campaign that literally spread light during the dark winter months, we marked the actual physical places people with an innovative light source of our own - helium filled LED balloons that looked absolutely stunning.
