I create and conceptualize all things digital in the intersection of services, products, branding and communications - ok, some analogue things too.
Ever since the early days of the internet I have been fortunate to be able crisscross between the worlds of marketing, media and technology, working with some awesome companies, mighty brands and great people along the way.
Regardless, my ambition has always been to come up with and facilitate novel ideas that people will like to use, interact with or be entertained by; apps, advertising campaigns, services, products or digital ecosystems - sometimes just a fun video. I just love to get interactive work done and see it get used.
My forte is to be able to combine creativity with analytical thinking and come up with strong and actionable concepts that work in real and complex digital landscapes.. Ultimately it is about creating digital stuff that people want to use.
Creating interesting stories and innovative digital services with sticky interfaces will be ever more important as companies and brands are empowered as well as challenged by the accelerating digital revolution. And it is a challenge I really enjoy, Bring on the next wave!
Where and when:
Designit | Design Director | 2018 - 2020
Farfar | Creative Director & Partner | 2000 - 2009
Office.com (New York) | Development Director, Sr Technologist | 1999 - 2000
Dagens Nyheter | Concept Developer & designer, dn.se | 1998 - 1999
Futurniture | Concept Developer & Partner | 1995 - 1998
Freelance | Web designer | 1994-1995
CelsiusTech | User Interface Developer | 1993 - 1994
European Space Agency (Netherlands) | User Interface Prototyper | 1992 - 1993
Royal Inst. Of Technology, Stockholm | Computer Science Masters Programme | 1987 - 1991
What I actually do:
With a diverse background I get this question a lot. So here is a stab at pinpointing something a bit more concrete. Illuminating or nor?
Ideation: I lead and facilitate ideation of concepts for product products & services.
Concept development and product vision: framing an idea and bringing it to life with with words, value proposition, visuals, mockups, concept films and interactive prototypes - helping.
UX & service design: prototyping, wireframing, use cases, flows, design sprints and user centered design processes.
Ecosystem and strategy planning: define out how social, product, content, customer service and other touchpoints come together with people and the world around us.
End to end product/service/campaigns: Work in cross functional teams to deliver the end product and beyond - continuously adapting to changing conditions or user data.
Team leadership
Talent development
Awards and such.
From time to time, some folks feel that the work you have done is good and inspiring. Sometimes they even hand you an award. So far more than 70 awards of different colors have landed on my doorstep, for which I am happy, grateful and somewhat amazed.
SUMMARY OF 🏅
Cannes Lions (14), Eurobest (11), Clio (3), One Show (8), London International Advertising Awards (10), Guldägget (4), New York Festivals (4), Cresta (4), Epica (3), Lovies(2), Webbys (2), D&AD, Andys, ArtDirectorsClub NY, Guldmobilen, Guldnyckeln.
As a proud executive member of IADAS - the International Academy of Digital Arts and Sciences - I regularly serve on the jury of the Webbys and the Lovies, a great way to get inspired! Previously I have been in the jury of many of the other advertising awards out there.
I sometimes do mentoring or ad school lectures - for example I have worked with Miami Ad School, Hyper Island, Berghs and Beckmans School of Design in various ways.
